Loyalty(Hotel on the corner of bitter and sweet) Essay

Loyalty(Hotel on the corner of bitter and sweet) - Essay Example Although both of them are victims of racial discrimination, they become very close and loyal to each other. In order to understand the role of loyalty in families and relationships, we will focus our attention on the different relationships between Keiko and Henry. First, loyalty as a base of confidence between or among members of a family. Being loyal refers to keeping confidence without fail. Amidst the commotion caused by blackouts, curfews, and raids by the FBI, Henry and Keiko were loyal to each other thereby creating a strong and confident bond of friendship. This resulted into a treasurable love which surpassed the partialities of their ancestors. The high level of loyalty between each other enabled them to create a strong bond of association which was unimaginable to their ancestors. Loyalty is also seen at the instance after Henry and her family were forcefully evacuated from the camps. Keiko and Henry clung on to the hope that they were going to see each other in future again. In that sense, loyalty was used to instill courage and confidence that even though the two were parting, they would definitely see each other in future. Similarly, Loyalty can also be used to shows obedience, honor and love that exist not only in families and relationships but between individuals and nations as well. For instance, When Kieko asked Henry whether he was Chinese, Henry nodded not knowing what she was exactly supposed to say. This is because although he was Chinese, he had stayed for long in America and therefore, he saw himself being a noble and loyal American citizen. They insisted that they were still â€Å"loyal to the United States of America† since they too were Americans by right (Ford 184). This act brings out loyalty as a sign of obedience an expression of honor for the country and an ideal act of pure love. This therefore implies that loyalty can be used to show obedience, honor and love not

The Concept of Market Segmentation Term Paper Example | Topics and Well Written Essays - 1250 words

The Concept of Market Segmentation - Term Paper Example The Marketing of the business requires co-ordination, planning and implementation of strategies and requires the future Marketing Manager having the right skills and training to ensure success. Marketing is an important element for the success of any organisation. Marketing message by the organisation needs to instil a sense of excitement and urgency in the customer to try out the product or service. The marketing by the organisation should satisfy the needs and wants of the customer along with benefitting the shareholders of the organisation.   Marketing management is an important part of the business management, with the customer the main focus of its activities.   Marketing objectives and targets have to be monitored and met, and through effective use of marketing research and marketing concepts, Eden Leisure & Fitness Centre should be able to identify the needs and wants of its customer and try to delivers benefits for both the customers and the business. Eden Leisure Centre will use marketing to generate the strategy which will define their sales technique, business communication and business development. Marketing concepts and techniques will be used to identify, satisfy and maintain the customer. This will help the leisure centre in building strong customer relationships, creating value for their customers as well as the business itself. An explanation of the marketing concepts and some suggestions for measures/initiatives the centre could introduce that would demonstrate a marketing orientation approach to its customers. E den Leisure fitness center needs to have a marketing-oriented approach for making their business successful. A marketing oriented approach allows organisations to conduct their work operations according to the wants of the customers. Eden Leisure fitness centre needs to denote the wants and requirements of the customers and then accordingly provide the services to them. The decisions that would be taken by Eden Leisure fitness centre needs to revolve around the customer wants rather than thinking about what would be right for customers.